Opinion Polling is conducted to analyze the attitude or behavior of nations
Population on a particular topic, person ,or party. In opinion polls random
samples from the population are used and on the basis of this results were
decides.polls may be about current affairs ,sports, entertainment, or political issues.
Difference Between Polls and Surveys
Polls and Surveys are the two forms of Market Research are similar in many ways
but there are many difference which are as following:
* A poll is brief and focused in method as compare to survey. Surveys are longer
and mostly covered larger range of material.
*Collection of data is same in polls and surveys like telephone, online, paper questionnaire or in person but the duration of collection is lesser in polls than surveys .
*Design of polls are simpler than surveys. As nature of poll is quick the questions are
very straightforward like yes/no or A or B choices that can be answered and analyzed
rapidly compare to survey. Survey offer more flexibility to use techniques like rating,ranking, and open ended questions.
*Analysis and reporting of survey is more involved compare to poll.
the information of the poll summarized easily in news release,on TV
but for survey reports requires 100 pages or more for findings.
Though there is difference between poll and survey but still we can say
the design and methodology has to be meaningful. Both require thoughtful
analysis of data to find out exact result. Both are valuable Tools for organizations
to learn more about their consumer, voters, readers and viewers.